Our Story

Our Humble Beginnings

Established in 1993, in the heart of Chinatown, LA, Rainbow began as Ha Huu's dream to share a part of East/Southeast Asia's heritage with the world. Our store, nestled in the vibrant streets of Chinatown, became a haven for those seeking to connect with the rich history of our culture through an extensive range of traditional households, accessories, and indoor plants.

New Chapter

As we transition to a new chapter, Rainbow is evolving. While we are relocating to a new store, we have decided to create an online store experience, starting with a specialized range of indoor plants. Each product we offer is a living testament to our legacy, now thriving in homes far and wide.

Group photo of the family behind Rainbow.

Our Promise

Our commitment, as always, is to bring you a piece of our heritage, right to your doorstep.

Though our products are now showcased online, our promise remains the same - to provide you with a touch of the extraordinary, every time you visit us, digitally. We invite you to explore our growing online collection, where every product tells a story and continues the legacy of Rainbow.

Take a Trip Down Memory Lane ❤️